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Effective Websites for CPAs
“This excellent book provides straight-forward and important insight into getting the most value from your website.”
Troy Waugh
Leading Author, Speaker and Consultant to the Accounting Industry
“Every CPA firm needs an impressive website in today’s web-based business world. Your website is often a prospective client, new hire, or referral source’s first exposure. But most CPA websites are lacking and have a negative effect, instead. I recommend Kristi’s book for those firms who want to positively impress every internet guest of their firm.”
Allan Boress, CPA, CFE
Author of The I-Hate-Selling Book and Best Practices of Marketing Professional Services
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Want a Website But Don't Know Where to Start?
Read reviews from the Journal
of Accountancy, CPA Journal
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More and more CPAs are discovering the benefits of having a solid web presence. Most CPAs agree they need help with lead generation, client development and other marketing tasks. They also agree they don't know where to start. With all the other responsibilities on your shoulders, who has time to research, organize and oversee the creation of a website? That's precisely why Effective Websites for CPAs was written.
Created by a CPA for CPAs, Effective Websites for CPAs gives a proven, balanced approach to website development and Internet marketing specifically for accounting firms. Through a series of easy-to-use worksheets, you can walk step by step through the web design process in a logical manner.
The end result is a compilation of information you can hand over to your designer that will ensure easy, open and accurate communication. Follow the step-by-step path laid out in this book and you'll find reliable and predictable results for your website. This book will guide you to:
- Understand the benefits of investing in a well-designed website.
- Attract valuable, targeted prospective clients to grow your firm.
- Evaluate potential clients through Internet-based technology.
- Increase your client retention rate and the sales of additional services.
- Ensure the time and money spent on your website give you a good return on your investment.
“Effective Websites for CPAs has a worthwhile, common sense approach for using the Internet for your firm. CPAs who read this book will learn a great deal about how best to find and develop the right clients for their firms.”
Robert Galford
Managing Partner, Center for Executive Development
Co-Author of The Trusted Advisor, The Trusted Leader, and Your Leadership Legacy
“Effective Websites for CPAs is one for the asset column. Kristi guides you from planning what to say to how to hire a design firm to ensuring your prospects find you and eventually contact you.”
Bryan Eisenberg
New York Times & Wall Street Journal bestselling author of Call to Action and Waiting for Your Cat to Bark?
Founder of Future Now, Inc. and Founder & Chairman of the Web Analytics Association
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