New Mexico Society of Public Accountants
January 2007
“Effective
Websites for CPAs,” by Kristi Stangeland,
CPA, provides proven Internet marketing
strategies that are specifically geared toward
accounting firms. The book provides easy-tounderstand
and easy-to-implement methods
to guide users through the whole maze of
online marketing and website development. The CPA-credentialed author is president
of KLS Web Solutions
(www.klswebsolutions.com), and has 20 years of experience.
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more... |
CA magazine.com
November 2006 – Print Edition
Stangeland provides marketing advice, such as ways to build credibility. Those ways include “a professional looking design and well-written copy that speaks the language of your target audience.” But she also notes that it takes more than good marketing to build an audience: “If you want your site to rank highly in the search engines, you will need to incorporate more than just Web site copy. You’ll need to make sure you have search engine optimized (SEO) copywriting.”
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WebCPA – Tools and resources for the Electronic Accountant
October 11, 2006
Kristi Stangeland published an incredibly niche-focused book, “Effective Websites for CPAs,” and software leaders like Intuit are adding value to their products by offering online marketing services. Stangeland’s book is a good primer for most of the issues a firm should consider, especially when overhauling a site that might have been birthed back in the 1990s.
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The CPA Technology Advisor
December 2006
The difference between just having a website and having a truly effective website is like the difference between a new teenage driver and Mario Andretti: Sure, both can drive, but one is an artist at the task, can get you there quicker, and is more likely to get you there in one piece. In other words, an effective website can help your firm achieve the results for which it is striving.
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