When your website is up to date, nobody really notices. But when your site has outdated information, old copyright dates, broken links or other errors, it really stands out! For that reason, it makes good sense to schedule time each month to review your entire site.

Run a link checker program to be sure links within your site structure (as well as outbound links) are still working. Frequently the IRS and your local Department of Revenue change page locations, navigation structures and more. This can cause the URL of individual pages to change, too. What about link exchanges? Check the sites that are supposed to be linking to you. Is your link still visible and active? If not, you'll want to remove the exchanged link from your site.

Check your copyright notice, employee bios and About Us page to ensure they stay current. Staying on top of things will give a consistently good impression to your visitors.

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Sincerely,