If You Build It, They Will Come (But They Might Not Stay!)
Have you ever found yourself answering the same
questions about your site repeatedly? Do you get
complaints from visitors who can't find the information
they need? When you created the site, it all seemed
to flow logically, or so you thought. That's because
you have the inside scoop. Your visitors don't.
One of the best tips I can give anyone who is
developing or revising a site is to have the people who
will actually use the site give it a good going-over. Get
feedback from clients or business associates with
regard to your navigation, page structure, link titles
and information provided.
Can they find what they need? Do they understand
how to get to the various sections of your site? Do
they struggle with finding information or can they
intuitively navigate to it? Take their comments to heart
and make adjustments as necessary. Your visitors
will appreciate it!
