Internet-Driven Marketing Saves Time and Boosts Conversion Rates
In 1990, when Sharon Vik first opened her public
accounting practice, no one knew the meaning of the
word "Internet." All marketing was performed in
person, over the telephone or via direct mail. It was
timeconsuming,
expensive and difficult to keep up with. My, how times
have changed!
In her earliest marketing experiences, Sharon was
attending networking events, Chamber of Commerce
meetings, seminars and the like. While effective, in-
person marketing had its drawbacks, especially for a
then one-person firm. Even after adding her daughter
to the staff, marketing was a struggle.
"We were spread too thin. We were attending too
many meetings and answering random questions
from
people who may or may not purchase our services,"
Sharon remembers. It was time for a change.
An Eye Toward the Future
Because
the initial website Sharon used was not professionally
written or optimized, it didn't bear much
fruit. Sharon decided to develop a website that would
take over the majority of her marketing duties. If all
went well, the new site would free her up to engage in
other business pursuits.
