This month is the second of a three part series of articles on Google Adwords. The series includes: 1. Setting Up an Account (last month) 2. Researching Keywords (this month) and 3. Tracking Results (next month).

Google Adwords sends highly qualified online traffic to your website--prospective clients searching for your services! You only pay when they visit your website. What more could you ask for?

I hope that you find the articles useful.

In the last issue, we discussed setting parameters for AdWords campaigns. Once you have done that, the second step is to choose your keyphrases. Whatever you do, don’t guess! There are some very helpful tools available that provide specifics on what your potential clients are actually searching for. It’s much better to use solid data when making your selections than to guess.

My personal favorites for keyword research are WordTracker.com and the Google AdWords keyword selection tool. WordTracker has a free trial version. The Google tool is free to AdWords clients. Both will give you reliable data to guide your decisions.

Look for phrases that are popular and also relevant. It may be that your clients use different terms than you do when referring to forms, laws, etc. Be open to buying phrases that are familiar to your clients. Don’t avoid them simply because they might not be technically correct.

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Sincerely,