Google AdWords: A Step-by-Step Tutorial - Tracking Success
There is no sense spending money on an AdWords
campaign that isn’t producing results. What’s more, it
is pointless to have visitors click through to pages on
your site that don’t convert well. But how would you
know what’s working and what isn’t? Google
conversion tracking, that’s how!
As stated on the Google website, “[Conversion
tracking] works by placing a cookie on a user's
computer when he/she clicks on one of your AdWords
ads. Then, if the user reaches one of your conversion
pages, the cookie is connected to your web page.
When a match is made, Google records a successful
conversion for you.” For CPAs, the conversion point
will usually be the completion of the form on your
Contact Us page.
By installing just a small snippet of code, you can
quickly determine which ads are drawing traffic and
whether or not those visitors take action while on your
site.