This month is the third of a three part series of articles on Google Adwords. The series includes: 1. Setting Up an Account (January issue) 2. Researching Keywords (February issue) and 3. Tracking Results (this month).

Google Adwords sends highly qualified online traffic to your website--prospective clients searching for your services! You only pay when they visit your website. What more could you ask for?

I hope that you find the articles useful.

There is no sense spending money on an AdWords campaign that isn’t producing results. What’s more, it is pointless to have visitors click through to pages on your site that don’t convert well. But how would you know what’s working and what isn’t? Google conversion tracking, that’s how!

As stated on the Google website, “[Conversion tracking] works by placing a cookie on a user's computer when he/she clicks on one of your AdWords ads. Then, if the user reaches one of your conversion pages, the cookie is connected to your web page. When a match is made, Google records a successful conversion for you.” For CPAs, the conversion point will usually be the completion of the form on your Contact Us page.

By installing just a small snippet of code, you can quickly determine which ads are drawing traffic and whether or not those visitors take action while on your site.

Do you need to create a new website? Is it time to update your existing one? There’s no need to go into an extensive project blind. Get step-by-step guidance on every aspect of website design and promotion from a licensed CPA turned webmaster. Buy Effective Websites for CPAs today!

Sincerely,