Google Adwords sends highly qualified online traffic to your website--prospective clients searching for your services! You only pay when they visit your website. What more could you ask for?

This month is the continuation of a series of articles on Google Adwords. The first series included:

1. Setting Up an Account
2. Researching Keywords
3. Tracking Results

We will continue this month with Fine-tuning Your Account.

With AdWords, constantly refining your campaigns is a necessity to ensure you are getting the highest ROI possible. Google will suspend ads with low clickthrough rates, so you don't waste money. But there is much more you can do to prevent wasted funds.

Review your results and make small adjustments to your spending, your headline, your copy, times/dates ads are shown and more. For instance, if your highest converting ad offers a free review of past returns, perhaps making similar offers for other services will also pull well. If you get more clickthroughs during business hours than at night, refine your settings to exclude nighttime hours.

By paying attention to naturally occurring patterns, you can easily spot trends that lead to better (or worse) clickthrough rates, and thus higher conversions.

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Sincerely,