Google Adwords sends highly qualified online traffic to your website--prospective clients searching for your services! You only pay when they visit your website. What more could you ask for?

This month is the completion of a series of articles on Google Adwords. The series included:

1. Setting Up an Account
2. Researching Keywords
3. Tracking Results
4. Fine-tuning Your Account

This month, we conclude with Determining ROI.

So, you've been running AdWords for a while and you think it is producing pretty well. Before you make a commitment to continue the campaign(s), however, you'll want to run a few numbers. (Easily done for a CPA, right?)

With all the tracking information available through Google, you can quickly determine the lifetime ROI of this marketing method. Since the implementation of your campaign(s) until now, how has AdWords produced for you? How many prospects have clicked from your ads to your site? How many visitors that reached your site have you converted to paying clients? What is the average cost per conversion? Is that higher or lower than the cost using other methods?

By evaluating the cost, time and results, you can determine the lifetime ROI, compare that to previously used lead generation projects and then make a confident decision about whether or not to continue.

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Sincerely,