Popular Topics for CPA Articles
To start, make a list. What questions do you find
yourself answering repeatedly? Frequently asked
questions are usually great topics for articles. Is it
nearing April 15th? Tax-related articles for
corporations, small businesses and individuals are
always popular. Do you specialize in a particular type
of accounting? If you work only with nonprofits, you
might compose an article about special
considerations nonprofits face with regard to reports.
Do you have helpful advice for retirees? Do you field a
lot of questions about IRAs? Distributing funds from
estates? Requirements for deducting medical
expenses? All these make excellent topics. Keep that
pen and notepad handy. Each time you think of a
possible topic, write it down. You'll soon have an
impressive list to choose from.
Make a point to write at least one article each quarter.
Publish it on your website and also make it available
to the masses. Nothing converts prospects better
than proving that you know your stuff!